PATENTS • TRADEMARKS • DESIGN • IP-LAW
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FENIX LEGAL AT THE 2019 AIPPI WORLD CONGRESS IN LONDON
The International Association for the Protection of Intellectual Property (AIPPI) had its 2019 World Congress in London, United Kingdom, September 15 – 18, 2019. AIPPI is the world’s leading international organization dedicated to the development and improvement of legal regimes for the protection of intellectual property (IP), and Fenix Legal was represented by Maria Zamkova and Petter Rindforth.
Among the topics presented and discussed at the Congress was: Trade Secrets in EU, forming portfolios for FRAND licensing (a topic that Fenix Legal has written several news articles about), MOCK – design on trial, post-grant amendments, and – of course – an update on BREXIT and IP.
The Congress also included a special Pharma Day, including presentations on recent developments in SPC’s and patent term extensions, discussions on international perspective on Patent Linkage, as well as praxis regarding antibodies and epitope/competitive claims.
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38th ECTA Annual Conference: “New Horizons through the Highland Haze”.
The European Communities Trade Mark Association (ECTA) had its 38th Annual conference in Edinburgh, Scotland, June 26 – 29, 2019.
Fenix Legal was represented by CEO Maria Zamkova, and Managing Partner Petter Rindforth.
The conference included a number of important workshops and presentations, including topics such as:
"Constructing evidence based on disclosure on the Internet", "Strategies for enforcing unregistered / no examined rights", "New IT tools and useful statistics from WIPO and EUIPO", "EU Case-Law", and of course: "Brexit" as well as "ICANN/WHOIS update and discussion”.
In other words: the same topics that Fenix Legal also works directly on to solve in working groups of ICANN and INTA. Updates on these topics will follow through this site and .fenixnewS
Stockholm – the Capital of Scandinavia®
Names of cities around the world are working well as trademarks for the cities and related regions/countries.
Helsinki, Finland, is using a number of different colourful symbols, instead of a traditional trademark as “an image of Helsinki is created wherever people experience the city”.
Oslo, Norway, has created the “Oslo Brand Toolbox”, with general guidelines on how to market Oslo, with the position identified as “Oslo – the young, pioneering city”.
However, the city trademark that indeed is the most well-known and discussed in international media is “Stockholm – the Capital of Scandinavia”
Read the full article, published in the Trademark Lawyer, Issue 3, 2018, written by Petter Rindforth, Head of Trademark & Legal Department of Fenix Legal:
FENIX LEGAL - IP STARS
Managing IP’s legal directory, since 2013 IP STARS, is the leading specialist guide to IP law firms and practitioners worldwide. The research for IP STARS, conducted by an experienced team of research analysts based in Hong Kong, London and New York, covers a variety of IP practice areas and more than 70 jurisdictions, making it the most comprehensive and widely respected IP guide in the legal profession.
Fenix Legal is again highly ranked for patent & trademark prosecution in Sweden 2020.
TRIALOGUE BETWEEN IP OWNERS, SHOPS ONLINE, PLATFORMS
FICPI, The International Federation of Intellectual Property Attorneys, hold its 18th Open Forum in Vienna, Austria, on October 9 – 12, 2019.
Petter Rindforth from Fenix Legal moderated a special session related to Internet: Infringing on-line trademark use can be challenging to deal with as it crosses territorial boundaries. What take-down proceedings are in place? Are they effective for IP owners? How does the GDPR affect one’s ability to find contact information? Is there a gradual evolution towards agreement on a common practice?
SWEDEN - THE BEST PLACE FOR LIFE SCIENCE INNOVATION
The life science industry in Sweden is very active and innovative. Maria Zamkova of Fenix Legal presents the mechanisms for this success in an article published in the March/April 2019 Patent Lawyer magazine.
"THE WINNER
TRADEMARKS IT ALL"
Both ABBA and SAAB are well-known Swedish trademarks around the world. However, not everybody knows that in Sweden there are in fact two ABBA / Abba, as well as two SAAB / SAAB trademarks - somewhat connected with each other but still separate marks for different goods/services. Petter Rindforth of Fenix Legal explains the difference and tells the history in the WIPR September/October 2019 jurisdiction report.
THE INNOVATION QUARTET CHANGING THE WORLD
The Hanseatic League of Science (HALOS),is a new EU project in the union’s Öresund-Kattegatt-Skagerak (ÖKS) inter-regional cooperation programme, which started February 1, 2019.
HALOS is a centre for integrated, world-leading life science innovation and research, led by the Faculty of Medicine at Lund University, Sweden.
Maria Zamkova tells more about HALOS, and why the result of life science innovation and research is necessary and long-awaited for all final consumers and patients worldwide, together with patent and similar IP protection as a guarantee that the product is reliable, in her article in the World IP Review of May/june 2019.
IKEA – A trademark you love or hate
(with a smile)
IKEA, the Swedish trademark for ready-to-assemble furniture, founded in 1943 by the then 17 year old Mr Feodor Ingvar Kamprad, from Elmtaryd, Agunneryd, in Sweden, is ranked as No 1 in several trademark searches.
The fans of IKEA around the world points to the Scandinavian design at affordable prices, the bold modernist patterns, and blond wood aesthetics. The fact that you can eat “Swedish meatballs” in the restaurants, and buy Swedish hard cheese, crisp bread (“knäckebröd”), and pickled herring for Christmas is of course also marked as a positive detail for customers around the world – not only Scandinavians living abroad.
IKEA may have a marketing budget, as all companies, however the best marketing is in fact made by the physical consumers. Many Swedish movies and humour programs includes a scene with a person – normally a “handy” man – having difficulties to unpack a furniture from IKEA from the flat package and screw the parts together into a functional furniture. In social media around the world, the labyrinthine lay-out at the IKEA shops, the “flat-pack misery” to deal with once home, Allen keys, metal bolts, and baffling instructions are discussed, however in the majority of samples with a humoristic touch.
As the founder Ingvar Kamprad once summarized: ”Maintaining a strong IKEA culture is one of the most crucial factors behind the continued success of the IKEA Concept”.
Petter Rindforth tells the story of IKEA trademark, including trademark disputes and marketing policy in the Trademark Lawyer Annual 2019.
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