Fenix Legal


ECTA 37th Annual Conference in Athens, Greece. June 13 – 16, 2018


The European Communities Trade Mark Association (ECTA) recently hold its 37th Annual conference in Athens, Greece.


Petter Rindforth and Maria Zamkova from Fenix Legal participated actively in the program, including interesting presentations and discussion topics such as: the EU Copyright Reform; Goods in Transit – Two years into the new law; Different countries, different names? How are pharmaceutical trade marks selected and cleared?; New IT tools & Useful Statistics; and Status of implementation of the Trade Mark Directive (EU) No. 2015/2436 – The most significant changes in national laws.



INTA Annual Meeting 2018: “The Must-Attend Event for IP Stakeholders”


The International Trademark Association (INTA) had its 140th Annual Meeting in Seattle, Washington, USA, May 19 – 23, 2018. Fenix Legal was of course again Gold Sponsor for this event where 11 000 participants from all over the world came together for seminars, working group meetings and meetings with IP experts.


Maria Zamkova and Petter Rindforth participated on behalf of Fenix Legal in several working groups, such as the Adjunct Professors, the Internet Committee, the team of Trademark Mediators, and the INTA Europe Global Advisory Council.

Zamkova met with Ms Tish Berard, President of INTA, discussing the future development of INTA as the global network.


Rindforth moderated a table topic session on the theme:

“The Do’s And Don’ts of Using Trademarks in Social Networking”, as well as a panel discussion on GDPR and updates on URS procedure.

Stockholm – the Capital of Scandinavia®


Names of cities around the world are working well as trademarks for the cities and related regions/countries.


Helsinki, Finland, is using a number of different colourful symbols, instead of a traditional trademark as “an image of Helsinki is created wherever people experience the city”.


Oslo, Norway, has created the “Oslo Brand Toolbox”, with general guidelines on how to market Oslo, with the position identified as “Oslo – the young, pioneering city”.


However, the city trademark that indeed is the most well-known and discussed in international media is “Stockholm – the Capital of Scandinavia”


Read the full article, published in the Trademark Lawyer, Issue 3, 2018, written by Petter Rindforth, Head of Trademark & Legal Department of Fenix Legal:





Where others stop - we begin


In an ever-changing world someone has to see

the possibilities.

Fenix Legal offers legal solutions for the

creative minds.

Our consultants are lawyers, engineers,

business consultants and branding experts.



Do you look for an opportunity to use your creative mind

to serve clients all over the world? Send your application to:



Just nu söker vi / Right now we are looking for:

Patentchef / Patent Manager

Patentkonsult - Mekanik / Patent Attorney - Mechanical

Patentkonsult - Kemi / Patent Attorney - Chemistry

Patentkonsult - Elektronik & Telekom / Patent Attorney - Electronic & Telecom



Fenix Legal & Maria Zamkova:


Among the The World’s Leading Patent Professionals 2018


IAM Patent 1000: The World’s Leading Patent Professionals 2018, a unique guide that identifies the top patent professionals in key jurisdictions around the globe, is now published.


The extensive research process for this guide was conducted over several months by a team of full-time analysts, and involved more than 1,700 interviews with patent specialists across the globe.


Both Fenix Legal KB (as firm) and Maria Zamkova (as individual) are recognized and listed.


As explained by Nicholas Richardson, research editor for the IAM Patent 1000: “In the world of commerce, patents have become pivotal in driving corporate value and profitability…IAM Patent 1000 is pinpointing the best of the best in prosecution, litigation and licensing".

The true value of a brand


“You cannot just make and sell a product—you need to step in to your customers’ minds and become an ordinary and welcome part of their daily life”.


Maria Zamkova explains in the World Intellectual Property Review (WIPR Jan-Feb 2018) how to keep the high impact of your trademark and to keep customers satisfied.




Don’t “copy wrong” in

Sweden - Copyright!


New legislative amendments will come into force in Sweden on July 1, 2019, introducing two new criminal denominations: gross copyright infringement and gross trademark infringement. Failing one of the new crimes can be sentenced to imprisonment for six months up to six years.


As stated by Ms Heléne Fritzon, Deputy Minister of justice, "Today there is an organized online piracy that has major consequences for the whole community. Therefore, it is good that the rate of punishment for these crimes have been reviewed as the sanction should be proportional to the seriousness of the crime".


In an article of The Copyright Lawyer Magazine, Petter Rindforth, investigates Swedish copyright laws by considering some of the major judgments and law.




Sweden – the natural base for “Internet of Things”

The most active technology for patent protection in Sweden is digital communication (representing 30% of the applications), followed by transportation, medical technology, telecommunication and civil engineering. Swedish focus of IoT - Internet of Things - is the reason why more and more Swedish industrial companies choose to take home their production from abroad.


In the Patent Lawyer Magazine March/April 2018, Fenix Legal’s CEO Maria Zamkova gives examples of the hottest areas for Swedish patent applications right now: IoT, telecom and self-driving vehicles.





The scourge of fake trademark renewals


The problem of fake invoices is a widespread illegal business that focuses on sending invoices close to holidays, to small and medium-sized companies and individual applicants. The international and national PTO’s handle this problem in different ways.


The Swedish Court of Appeal in Stockholm (Svea Hovrätt) recently convicted a main actor for fraud in 355 cases. He was sentenced to imprisonment for 4 years and 8 months, giving a clear signal to others that plan to earn money from fake registration or renewal invoices.


Read more of this and how to protect yourself against being tricked in Maria Zamkova’s Jurisdiction Report published in WIPR May/June 2018.


As you know, we use the European TLD .EU when we communicate with you. If you want to know why, look here at EURid’s – The European Registry of Internet Domain Names movie on Fenix LegalMAGINE

Fenix Legal KB

Stureplan 4C, 4tr 11435 Stockholm Sweden Tel: +46 8 4635016 Fax: +46 8 4631010 E-mail: info@fenixlegal.eu