Fenix Legal


Where others stop - we begin

In an ever-changing world someone has to see

the  possibilities.

Fenix Legal offers legal solutions for the

creative minds.

Our consultants are lawyers, engineers,

business consultants and branding experts.


Do you look for an opportunity to use your creative mind

to serve clients all over the world? Send your application to:


Just nu söker vi / Right now we are looking for:

Patentchef / Patent Manager

Patentkonsult - Mekanik / Patent Attorney - Mechanical

Patentkonsult - Kemi / Patent Attorney - Chemistry

Patentkonsult - Elektronik & Telekom / Patent Attorney - Electronic & Telecom

INTA Annual Meeting 2019: 

Fenix Legal is a Gold Sponsor

INTA Annual Meeting 2019: 

Fenix Legal is a Gold Sponsor

"INTA - the place to foster consumer trust economic growth, and innovation" 

The International Trademark Association (INTA) will hold its 141th Annual Meeting in Boston, Massachusetts, USA, May 18 – 2, 2019.


Fenix Legal is of course again Gold Sponsor for this event where more than 10 000 Brand Owners, In-house Counsels, Government Officials, Academics  and IP professionals from all over the world will come together for seminars, working group meetings and meetings with IP experts. And all participants will get the new version of the traditional Fenix Legal pen!

Maria Zamkova, CEO,

Petter Rindforth, Managing Partner, and Fabricio Belgrano, Head of our Gothenburg Office, will participate on behalf of Fenix Legal.


Our Fenix Legal team is actively involved in several working groups and committees, such as the Adjunct Professors, the Future of the Internet Subcommittee of the Internet Committee, the team of Trademark Mediators, and the INTA Europe Global Advisory Council. 

The INTA Annual Meeting is the largest and most influential gathering of brand owners and intellectual property (IP) professionals from around the world and from across industries.

INTA was founded in 1878 by 17 merchants and manufacturers who saw a need for an organization “to protect and promote the rights of trademark owners, to secure useful legislation and to give aid and encouragement to all efforts for the advancement and observance of trademark rights”. Today, INTA’s members are more than 7200 organizations from 191 countries.

Stockholm – the Capital of Scandinavia®

Names of cities around the world are working well as trademarks for the cities and related regions/countries.

Helsinki, Finland, is using a number of different colourful symbols, instead of a traditional trademark as “an image of Helsinki is created wherever people experience the city”.

Oslo, Norway, has created the “Oslo Brand Toolbox”, with  general guidelines on how to market Oslo, with the position identified as “Oslo – the young, pioneering city”.

However, the city trademark that indeed is the most well-known and discussed in international media is “Stockholm – the Capital of Scandinavia”

Read the full article, published in the Trademark Lawyer, Issue 3, 2018, written by Petter Rindforth, Head of Trademark & Legal Department of Fenix Legal:





For the third year in a row, Fenix Legal has received Client Choice Awards:


Maria Zamkova has been awarded as the best expert of Intellectual Property: Patent in Sweden, and Petter Rindforth as the best expert of Intellectual Property: Trademarks in the European Union.   


The "Client Choice Awards", by the International Law Office and Lexology (ILO), are based on over 2,000 interviews with leading senior in-house lawyers/counsels worldwide, recognising those lawyers around the world that stand apart for the excellent client service they provide.


The criteria for the awards focus on the ability to add real value to clients’ business above and beyond other players in the market.


The winners were recognized at the Client Choice gala dinner at One Great George Street in London’s historic Westminster, on February 7, 2019.

IKEA – A trademark you love or hate

(with a smile)

IKEA, the Swedish trademark for ready-to-assemble furniture, founded in 1943 by the then 17 year old Mr Feodor Ingvar Kamprad, from Elmtaryd, Agunneryd, in Sweden, is ranked as No 1 in several trademark searches.

The fans of IKEA around the world points to the Scandinavian design at affordable prices, the bold modernist patterns, and blond wood aesthetics. The fact that you can eat “Swedish meatballs” in the restaurants, and buy Swedish hard cheese, crisp bread (“knäckebröd”), and pickled herring for Christmas is of course also marked as a positive detail for customers around the world – not only Scandinavians living abroad.

IKEA may have a marketing budget, as all companies, however the best marketing is in fact made by the physical consumers. Many Swedish movies and humour programs includes a scene with a person – normally a “handy” man – having difficulties to unpack a furniture from IKEA from the flat package and screw the parts together into a functional furniture. In social media around the world, the labyrinthine lay-out at the IKEA shops, the “flat-pack misery” to deal with once home, Allen keys, metal bolts, and baffling instructions are discussed, however in the majority of samples with a humoristic touch.

As the founder Ingvar Kamprad once summarized: ”Maintaining a strong IKEA culture is one of the most crucial factors behind the continued success of the IKEA Concept”.

Petter Rindforth tells the story of IKEA trademark, including trademark disputes and marketing policy in the Trademark Lawyer Annual 2019.

The New Swedish Trademark Legislation

On January 1, 2019, several important changes to the Swedish trademark law and related constitutions came into effect. Among the most important changes is that it is now possible to register trademarks that can be attached as sound files, motion pictures or multimedia files.

Other news:

  • Opositions:  owners of a newly registered trademark can, in some cases, demand that an opponent prove that the opposing trademark has been in use.
  • Criteria for what is considered a valid trademark application: In order to get an application date, the applicant needs to i) stated intent to register the trademark, ii) provide full and clear information on who is the applicant, iii) provide a clear representation of the trademark, and iv) provide a clear list of goods and services for the trademark.
  • The exclusive trademark right is extended to include transit and similar customs measures. The purpose is to make it easier for the Customs Office to intervene against piracy and counterfeit goods.
  • Registrations based on applications submitted before or on December 31, 2018 will still be valid from the date of application and for 10 years from the registration date. Registrations based on applications submitted after or on January 1, 2019 will be valid for 10 years from the application date.

However, some traditional Swedish praxis will remain, such as the ex officio examination of relative grounds, as well as the possibility to file oppositions on absolute grounds.

Together with the new trademark legislation, a new Company Name Act (“Lag om företagsnamn”), replacing the Trade Names Act from 1974, has come into force. The main news here is the simplified and modernised language, as well as some practical procedural additions.

                   Fenix Legal & Maria Zamkova:

                     Among the The World’s

                                       Leading Patent                                        Professionals 2018

IAM Patent 1000: The World’s Leading Patent Professionals 2018, a unique guide that identifies the top patent professionals in key jurisdictions around the globe, is now published. The extensive research process for this guide was conducted over several months by a team of full-time analysts, and involved more than 1,700 interviews with patent specialists across the globe.

Both Fenix Legal KB (as firm) and Maria Zamkova (as individual) are recognized and listed.

As explained by Nicholas Richardson, research editor for the IAM Patent 1000: “In the world of commerce, patents have become pivotal in driving corporate value and profitability…IAM Patent 1000 is pinpointing the best of the best in prosecution, litigation and licensing".


As you know, we use the European TLD .EU when we communicate with you. If you want to know why, look here at EURid’s – The European Registry of Internet Domain Names movie on Fenix LegalMAGINE

Fenix Legal KB   

Stureplan 4C, 4tr   11435 Stockholm   Sweden   Tel: +46 8 4635016   Fax: +46 8 4631010   E-mail: info@fenixlegal.eu